Recently, the finals of the 10th China University Students PR Planning Contest, organized by the China International Public Relations Association (CIPRA), was held at Lanzhou University. The OH DAVID team, composed of 2023 undergraduates Yang Hanyi, Wang Yifei, Zhang Beixingshuo, and Wang Yunzhe from the School of Information and Communication, and Yuan Zhengze from the College of Software, won the national first prize. Under the guidance of Associate Professor Dai Wei from the School of Information and Communication, their project Beauty Without Limits stood out among 1071 shortlisted teams nationwide after three rounds of selection, including preliminary, semi-final rounds and jury deliberation. NKU won the Organization Award.
The China University Students PR Planning Contest, a nationwide public-interest competition, is held biennially by CIPRA. Recognized for its professional and systematic approach, it has become the most authoritative campus competition in China's public relations field.
This year's contest was themed AI Empowerment and Integrated Development. The OH DAVID team selected L'Oréal Group's Essentiality of Beauty - Honoring Individual Beauty, Celebrating Shared Beauty as their topic. By integrating communication technologies with brand culture, they developed the PR campaign proposal Beauty Without Limits. The proposal, taking Diverse Beauty as its core breakthrough, strengthens the emotional connection between L'Oréal Group and Generation Z through three stages Discover Beauty, Embrace Beauty, and Create Beauty, ultimately deeply disseminating the concept of Beauty Without Limits.
In May, NKU hosted the campus roadshow for the 10th China University Students PR Planning Contest. Team member Yang Hanyi said, The roadshow helped me gain a deeper understanding of the competition and inspired my ideas for selecting a topic. It also facilitated the formation of our team. Supported by the School and guided by their instructors, the team went through a challenging process of learning through practice. This led to the development of the Beauty Without Limits PR planning proposal based on the theme of diverse beauty.
The School of Information and Communication, NKU, is committed to expanding the breadth and depth of liberal arts education. In talent cultivation, it emphasizes improving students' professional competence, strengthening digital and intelligent literacy, and fostering an international perspective. The School encourages interdisciplinary thinking and practical engagement, enabling students to apply classroom knowledge in real-world settings, refine their practical skills, and become versatile liberal arts professionals who understand their field, excel in practical application, and communicate with impact.
